LloydsApotek is one of the largest pharmacies in Sweden. We have worked with them for a few years helping them transform themselves from the DocMorris Pharmacy name to the current Lloyds Pharmacy. This campaign was about highlighting one of their focus areas, pain relief. We are all victims of different kinds of pain. But the hardest part is to explain exactly how that pain feels in order to get the right treatment. At Lloyds Pharmacy the staff is trained especially in pain control and will help you find the right treatment – even if the pain itself is hard to describe. Besides the film we created instore guides to pain, PoS material and ads.