As a pre-campaign to Afterglow we created the campaign Lightwaves. Here we brought two of the world’s best pro surfers, Chippa Wilson and Damien Hobgood, to the Maldives and Dubi to create stunning night surfing with the help of colored lights and a LED surfboard. The objective of this campaign was to launch “The next wave of television” – the all new Philips Ambilight TV – Powered by Android™. A trailer and social media teased this campaign before the actual film was launched. And the TV’s sold out.