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Philips state of the art TV was simply called Philips Frameless since it had no frames, just a screen. So we decided to build a digital campaign that focused on the nothingness, the missing frames. The campaign used the technology of Google maps to help people try to located 10 TV’s hidden around the world. Via FaceBook Connect people could try to pin them to win them. A campaign that led to a FWA “Site of the day” award and articles in AdAge and Brandweek among a ridicules
amount of blog mentions.