Cellbes is an online and mail-order company selling mainly women’s wear with the focus of providing all clothes in all sizes. We created a new visual identity, including their new logotype. To kick of the sales period we produced a set of TV-commercials and a behind the scene film to tell the real store about or campaign. We let the beautiful and real people in Stockholm City Voices become our models in the films, presenting a remake of Joe Cocker’s “You are beautiful” dressed in fashion from Cellbes. We created a full-length music video and shorter cuts for TV and online.