Some projects come and go. Others will stick with us for a lifetime. Afterglow for Philips TV was such a project. This was a global campaign with focus to highlight Philips TV’s unique Ambilight technology. And highlighting it we did. Big time. Together with the award winning production company Sweetgrass we created the mini-feature ski film Afterglow. A film dressed in color and light that became a new standard for what a ski film could be like. Filmed in Alaska and British Columbia and featuring some of the world’s best riders. The film was launched via local and national film festivals in the US and Europe and the whole campaign was designed as a launch of a Hollowood block buster with a teaser, trailer, world premier night, movie posters and, in the end, advertising material in various channels that really put Ambilight on the map.